2024 elections | Brand expert flags burning problems with DA advert

The DA's latest election campaign ad takes the fight to the South African people and not political parties. That's the view of brand expert, Thebe Ikalafeng, who says the party has badly missed the mark. He says the intention may have been to rally voters against the ANC, EFF and MK Party. But, he says not reading the room has led to it having the opposite effect. #dstv403 Click on the link for the full interview: https://www.enca.com/videos/discussion-unpacking-das-advert