7 ways TV industry can survive, according to ABS-CBN's Robert Labayen | ABS-CBN News

Coinciding with the World Television Day celebration, several media practitioners discussed the state and future of TV industry on CreaCon 2024 at the University of Santo Tomas (UST) Among them were ABS-CBN Creative Communication Management Head Robert Labayen, who discussed seven ways the TV industry can survive the digital shift and still appeal to the masses. He mentioned producing quality content, following formula in plots while also applying tweaks, creating relatable characters, active advertising, and highlighting action-packed scenes, among others. — Report from Ched Gatchalian, ABS-CBN News FULL STORY: https://www.abs-cbn.com/news/business/2024/11/22/creacon-2024-tackles-how-tv-industry-thrives-amid-digital-age-1714 For more ABS-CBN News videos, click the link below: https://www.youtube.com/playlist?list=PLgyY1WylJUmgUHWUpi2ioSp4xAP1SmAaf For more Breaking News & Live Coverage videos, click the link below: https://www.youtube.com/playlist?list=PLgyY1WylJUmgG2ln-vtKXb-oLlGEZc3sR For more latest news and analysis from ABS-CBN News videos, click the link below: https://www.youtube.com/playlist?list=PLgyY1WylJUmg4pcvfM9a96rbUcLD_0P_U For more News Digital News Raw Cuts, click the link below: https://www.youtube.com/playlist?list=PLgyY1WylJUmivfD9aJD-8k0SNcMqG2xdA Subscribe to the ABS-CBN News channel! - http://bit.ly/TheABSCBNNews Watch full episodes on iWantTFC for FREE here: http://iwanttfc.com Visit our website at http://news.abs-cbn.com Facebook: https://www.facebook.com/abscbnNEWS Twitter: https://twitter.com/abscbnnews Instagram: https://www.instagram.com/abscbnnews #WorldTelevisionDay #LatestNews #ABSCBNNews