A strange truck and an ambitious target: EVs in 2024 | The Big Story

It's shaping up to be a very strange year for electric vehicles. The market leader by a mile has just launched a much-ridiculed truck. Despite growing market penetration, analysts worry the share of EVs is no longer rising fast enough. And in Canada, governments face a tough choice between offering incentives to get drivers in the cars, or to the factories to make them. We have incredibly ambitious goals for electric vehicles in this country. We're off to a good start. Can we keep the momentum going when the people who really want them, and can afford them, all have them? GUEST: David Booth, senior writer, Driving Episode link: https://play.headliner.app/episode/18807148?utm_source=youtube