AI Cook, CEO of De Beers Group

"... way back 30 years ago, Sierra Leone was synonymous with conflict diamonds, and there were lots of questions... and over the last 30 years, we've transformed that story, and today, Sierra Leone diamonds should be so much desired in the entire world." AI Cook, CEO of De Beers Group, has emphasized the company’s commitment to responsible diamond sourcing in Sierra Leone through its GemFair initiative. For reliable news coverage, updates, and entertainment, stay tuned to AYV Media. More stories: www.ayvnews.com AYV Radio 101.7 FM, AYV TV Ch 33, AYV TV Ch 34, AYV DStv Ch 399 across Africa, and AYV International.