Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back

Counterfeits have always been a problem on Amazon, but they became more common after an influx of Chinese-based sellers joined in 2015, causing brands like Nike and Birkenstock to quit selling directly on the site. In 2020, Amazon launched the Counterfeit Crimes Unit, which joined law enforcement on 50 raids and the seizure of seven million counterfeit products in 2023. But retail experts say it's not enough. CNBC visited Amazon's team of former prosecutors and a military gear brand that's partnered with them to sue bad actors who ripped off its patented camouflage pattern. Chapters: 1:34 Chapter 1 - Born of necessity 5:43 Chapter 2 - Causing real harm 8:12 Chapter 3 - Fighting back 10:47 Chapter 4 - Identifying sellers Produced and Shot by: Katie Tarasov Edited b:y Marc Ganley Supervising Producer: Jeniece Pettitt Animation: Christina Locopo, Jason Reginato Additional Camera: Magdalena Petrova, Shawn Baldwin, Emily Rabbideau Additional Reporting: Annie Palmer » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Get started today: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back