Americans love T.J. Maxx. Here’s why big brands do, too

Over the past decade, TJX Companies has nearly doubled its annual sales, crossing the $50 billion mark in fiscal 2024. Consumers are drawn to T.J. Maxx, Marshalls and HomeGoods for their ability to find name brands at a discount and the treasure hunt-like nature of its shopping experience. Experts credit the brand for destigmatizing the discount shopping. Watch the full video to learn how T.J. Maxx won over the American consumer: https://youtu.be/aQIcgmz2ang