As India sees dramatic rise in online financial influencers, authorities ramp up regulation

Financial influencers are a fast-growing segment among the 3.5 million content creators in India. Millions of ordinary citizens in India - where the financial literacy rate stands at 27 per cent - have gone online in search of money advice. However, regulation of such content online has lagged behind. CNA's Rebecca Bundhun reports. Subscribe to our channel here: https://cna.asia/youtubesub Subscribe to our news service for must-read stories: Telegram - https://cna.asia/telegram WhatsApp - https://cna.asia/whatsapp Follow us: CNA: https://cna.asia CNA Lifestyle: http://www.cnalifestyle.com Facebook: https://www.facebook.com/channelnewsasia Instagram: https://www.instagram.com/channelnewsasia Twitter: https://www.twitter.com/channelnewsasia TikTok: https://www.tiktok.com/@channelnewsasia