‘Built for years, not for seasons’: Why Patagonia believes going out of fashion is good for business

While many clothing companies chase trends and aim for sky-high sales, Patagonia - which has made Earth its sole shareholder - swims against the tide. READ MORE : https://www.euronews.com/2024/06/26/built-for-years-not-for-seasons-why-patagonia-believes-going-out-of-fashion-is-good-for-bu Subscribe to our channel: https://www.youtube.com/c/euronews?sub_confirmation=1 Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels #GreenLiving