Consumers shopping for deals are buying off-label store brand products

In tonight's The Price You Pay, NBC's Christine Romans takes a look at a new way shoppers are saving money at the supermarket and in other stores. As inflation continues to hit home, consumers are increasingly buying budget-friendly store brands instead of traditional big name favorites. It's a trend that's gaining steam on social media. » Subscribe to NBC News: https://www.youtube.com/user/NBCNews NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! Breaking News Alerts: https://link.nbcnews.com/join/5cj/breaking-news-signup?cid=sm_npd_nn_yt_bn-clip_190621 Visit NBCNews.Com: https://www.nbcnews.com/ Find NBC News on Facebook: https://www.facebook.com/NBCNews Follow NBC News on Twitter: https://twitter.com/NBCNews Get more of NBC News delivered to your inbox: nbcnews.com/newsletters #Shopping #Supermarket #SavingMoney