‘Contentious issue’: ABC ‘pouring millions’ into advertising, marketing and promotions

The Australian’s media writer Sophie Elsworth questions why the ABC would be pouring millions of dollars into advertising, promotions and audience research. New figures obtained under freedom of information showed in the first quarter of 2024 the ABC spent a total of $6m on advertising, promotions and audience research, according to The Australian. The FOI data, obtained by the Institute of Public Affairs, showed in the first three months of this year the ABC spent $3.8 million on advertising, $2 million on audience research and $144,000 on promotions. Ms Elsworth urged the ABC to publish the data in their annual reports. “This data is quite concerning and shows there has been increases in the March quarter compared to the previous March quarter,” she told Sky News Australia.