Couple call for industry changes after their baby died in sling during breastfeeding

James Alderman, who was known as Jimmy, was being breastfed in the baby carrier worn by his mother. An inquest into his death heard that Jimmy had ended up in an unsafe position too far down the sling, and he collapsed, tragically dying three days later. The coroner has warned there's just not enough information available for parents on the risks, and said action must be taken to prevent future deaths. Jimmy's parents - George, a Sky News employee, and Ellie Alderman - are now calling for a set of industry safety standards for baby carriers. SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynews Follow us on Twitter: https://twitter.com/skynews Like us on Facebook: https://www.facebook.com/skynews Follow us on Instagram: https://www.instagram.com/skynews Follow us on TikTok: https://www.tiktok.com/@skynews For more content go to http://news.sky.com and download our apps: Apple https://itunes.apple.com/gb/app/sky-news/id316391924?mt=8 Android https://play.google.com/store/apps/details?id=com.bskyb.skynews.android&hl=en_GB Sky News Daily podcast is available for free here: https://podfollow.com/skynewsdaily/ Sky News videos are now available in Spanish here/Los video de Sky News están disponibles en español aquí: https://www.youtube.com/channel/UCzG5BnqHO8oNlrPDW9CYJog To enquire about licensing Sky News content, you can find more information here: https://news.sky.com/info/library-sales