Crumbl Cookies: The sweet sensation taking over National Cookie Day

On National Cookie Day, Crumbl Cookies is trending online as a brand reinventing everyday desserts. Zinhle Essamuah hits the streets of NYC to ask people about the buzz surrounding this sweet sensation. Co-founder Sawyer Hemsley shares insights into the weekly release of new cookie flavors and the inspiration behind the idea. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! NBC News App: https://apps.nbcnews.com/mobile Breaking News Alerts: https://link.nbcnews.com/join/5cj/breaking-news-signup?cid=sm_npd_nn_yt_bn-clip_190621 Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Instagram: http://nbcnews.to/InstaNBC #Crumbl #Cookies #NationalCookieDay