GLOBALink | Swiss chocolate brand Laderach eyes sweet spot in China

Swiss chocolate brand Laderach has embarked on a global market expansion, eyeing a sweet spot in China as it develops new products catering for Chinese tastes. "I'm very happy and proud of my Chinese team for the 15 stores they've already built in cities like Beijing, Shanghai and Chengdu. We see potential for further stores and also want to keep innovating for China," said CEO Johannes Laderach.