He wanted a Latino SXSW festival, so he made one | Bísness School
What do music mogul Emilio Estefan, filmmaker Robert Rodriguez and Oscar Muñoz, the first Latino CEO of United Airlines, have in common? They’ve all done business with Gary Acosta, a man who Hispanic Business Magazine has named as one of 100 most influential Hispanics in the United States. Gary Acosta has been on a 20-plus year mission to increase Hispanic homeownership. In 2001, he co-founded the National Association of Hispanic Real Estate Professionals or NAHREP. Today, NAHREP is one of the largest Hispanic business organizations in the country with more than 40,000 members and 100 local chapters. Since co-founding NAHREP, the businessman has launched the Hispanic Wealth Project, which aims to boost the economic status of Latinos, and L’ATTITUDE, his most ambitious project to date, which aims to be SXSW for Latinos. In our last season one episode of Bísness School, Gary tells us what he learned from playing D3 college basketball under Gregg Poppovich, the many ways the financial crisis of 2008 crushed his organization overnight and then supercharged it, and why he and his co-founder call Latinos the “new mainstream economy.” We'll be back with new episodes this fall. Go back to our feed and listen to previous episodes in the meantime, and above all, enjoy your summer break from Bísness School! Follow NAHREP at https://www.instagram.com/nahrep/. Follow L'ATTITUDE at https://www.instagram.com/lattitudeevent Follow Fernando Hurtado at https://www.instagram.com/byfernandoh ——— Don’t miss an NBCLA video, subscribe here: https://bit.ly/2NnofFF Get breaking news alerts on your phone with the NBCLA app iOS: http://4.nbcla.com/jSZyWtb Android: http://4.nbcla.com/CHpeQTO Connect with us Facebook: https://bit.ly/2uFU1px Instagram: http://4.nbcla.com/ZbZX0oK TikTok: http://4.nbcla.com/FCeiaMr X: https://bit.ly/2JsBm5Y About NBCLA The West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces more than 45 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, the NBC4 Los Angeles News channel on various streaming platforms and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies. #NBC #NBCLA #News #LA
