How canned water brand Liquid Death made its mark

If you watched the Super Bowl last month, you might have seen the first national ad for Liquid Death, the canned water company that promises to "murder your thirst." Founder and CEO Mike Cessario sat down with Michelle Miller at his company's Los Angeles headquarters to talk about turning a few thousand dollars into a $1.4 billion company. "CBS Saturday Morning" co-hosts Michelle Miller and Dana Jacobson deliver two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app. Subscribe to "CBS Mornings" on YouTube: https://youtube.com/CBSMornings Watch CBS News 24/7: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow "CBS Mornings" on Instagram: https://instagram.com/cbsmornings/ Like "CBS Mornings" on Facebook: https://facebook.com/CBSMornings Follow "CBS Mornings" on X: https://x.com/CBSMornings Subscribe to our newsletter: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-05-10aeh8h For video licensing inquiries, contact: licensing@veritone.com