How did Barbie break the mould? | Mattel | The Big Question HIGHLIGHT

This episode of The Big Question sees Sanjay Luthra, Mattel’s EMEA Managing Director, sit down with Hannah Brown to discuss the Barbie effect and Mattel’s new customer strategy. Watch the full episode now: https://www.youtube.com/watch?v=QwG5U-owfmU&list=PLSyY1udCyYqCSxmFRNEpDT0MilAJEaFQJ Read more here: https://www.euronews.com/business/2024/11/25/beyond-barbie-why-the-toy-industry-is-no-longer-just-for-kids ⬇️ Always stay informed ⬇️ ???? Follow all the news on ???? https://euronews.com ???? Subscribe ► https://www.youtube.com/@euronews ???? Watch our LIVE here: https://www.youtube.com/c/euronews/live ???? Follow us: Facebook: https://www.facebook.com/euronews Twitter: https://twitter.com/euronews Instagram: https://www.instagram.com/euronews.tv/ ???? Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Download our new app to receive all the latest updates from Europe’s newsroom: https://apps.eur.ws/8HQ4 #Euronews #TheBigQuestion #Mattel #Barbie