How important are multiple languages for international business?

The chairman of Nestlé, Paul Bulcke tells The Big Question’s James Thomas “To be part of or to really enjoy being in a country, there is no better way than speaking in the local language.” Join this channel to get access to perks: https://www.youtube.com/channel/UCSrZ3UV4jOidv8ppoVuvW9Q/join Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our NoComment channel: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Follow us on all platforms and on all devices: https://www.euronews.com/follow-us Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels Download our new app to receive all the latest updates from Europe’s newsroom: https://apps.eur.ws/8HQ4