How Streaming Is Changing The NFL

With the highest-rated programming, the priciest ad time and rights deals worth billions, the National Football League is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, YouTube and Peacock are having ripple effects across the media and tech landscape. CNBC’s Julia Boorstin speaks with the NFL’s Chief Media and Business Officer, Brian Rolapp, the VP and Global Head of Sports for Amazon Prime Video, the President of Peacock, Patriots CEO Robert Kraft and other experts to learn how streaming is changing the business of the NFL and how fans watch sports in general. Chapters: 2:30 Chapter 1 - Power of the NFL 5:05 Chapter 2 - Shift to streaming 13:55 Chapter 3 - What's next 16:43 Chapter 4 - New ad formats Senior Correspondent: Julia Boorstin Produced and Shot by: Andrew Evers Edited by: Amy Marino Coordinating Field Producer: Stephen Desaulniers Supervising Producer: Jeniece Pettitt Additional Camera: Eric Clark, Shawn Baldwin Production Support: Tyler Roth » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Streaming Is Changing The NFL