‘Human beings enjoy stories: Why B2B doesn’t have to mean ‘boring to blah’

‘B2B can stand for brilliant to beautiful’: Salesforce CMO, Scott Larson explains why empathy is so important in marketing READ MORE : https://www.euronews.com/2024/06/29/human-beings-enjoy-stories-why-b2b-doesnt-have-to-mean-boring-to-blah Subscribe to our channel: https://www.youtube.com/c/euronews?sub_confirmation=1 Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels #Business