Is the toy industry still just for children? | Mattel | The Big Question

This episode of The Big Question sees Sanjay Luthra, Mattel’s EMEA Managing Director, sit down with Hannah Brown to discuss the Barbie effect and Mattel’s new customer strategy. Read more here: https://www.euronews.com/business/2024/11/25/beyond-barbie-why-the-toy-industry-is-no-longer-just-for-kids ⬇️ Always stay informed ⬇️ ???? Follow all the news on ???? https://euronews.com ???? Subscribe ► https://www.youtube.com/@euronews ???? Watch our LIVE here: https://www.youtube.com/c/euronews/live ???? Follow us: Facebook: https://www.facebook.com/euronews Twitter: https://twitter.com/euronews Instagram: https://www.instagram.com/euronews.tv/ ???? Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Download our new app to receive all the latest updates from Europe’s newsroom: https://apps.eur.ws/8HQ4 #Euronews #TheBigQuestion #Mattel #Barbie #toys