Labor's demographic challenge in Dunkley a 'fascinating' litmus test

Redbridge Group Director Simon Welsh says stage three tax cuts are in line to be a “fascinating” litmus test for Labor with Dunkley’s demographic a “challenging” seat for a government historically polling well in progressive seats. “The stage three stuff is fascinating and how this will play out over the next month – we will be watching really keenly,” he told Sky News Australia. Mr Welsh stressed the importance of communication from the Albanese government as they look to re-balance the upcoming stage three tax cuts towards the “aspirational Australians” demographic in the seat of Dunkley, which is preparing for a by-election on March 2. “If the government can reframe these tax cuts and get the communication of that right, about it being we are rebalancing this towards middle-to-lower income Australians – to those aspirational Australians out there in the suburbs,” he said. “Dunkley will be a litmus test of how the government lands its cost-of-living reform package heading into this year and if stage three is at the core of that, then it will be a perfect test.”