LEGO: How the world's No. 1 toymaker benefits adults, brick by brick

For nearly seven decades, The LEGO Group has brought a smile to the faces of millions of children across the globe with its iconic building blocks. But in the last five years, the beloved LEGO brick has re-captivated the hearts of millions of adults, too. Though The LEGO Group began marketing specifically for adults in 2019 — after 60 years of catering strictly to children — creating tons of nostalgic, bigger and overall more complex products, the adult appeal goes far beyond that. As a fan himself, Global’s Adam Wallis was able to unearth some of the mysteries behind the colourful building blocks and how they have been benefiting a more mature demographic in recent years. For more info, please go to https://globalnews.ca Subscribe to Global News Channel HERE: http://bit.ly/20fcXDc Like Global News on Facebook HERE: http://bit.ly/255GMJQ Follow Global News on Twitter HERE: http://bit.ly/1Toz8mt Follow Global News on Instagram HERE: https://bit.ly/2QZaZIB #GlobalNews #LEGO #AFOL