Live: THE HYPE– How does Gen Z harness the cultural tourism trend to ignite new vibrancy in Xi'

China's tourism industry has been flourishing, with each place showcasing its unique attractions and cultural heritage. Kicking off this exciting journey is Xi'an, a city steeped in history and known for its rich cultural heritage. Visitors can immerse themselves in the city's history, explore its iconic attractions and savor local delicacies. In this roundtable discussion, we explore how the Gen Z is leveraging the wave of "cultural tourism" to invigorate Xi'an with new energy. #thehype