Loaded - THE '90s publishing phenomenon, and one of the voices that defined the decade

Launched when British men’s magazines were fixated on yuppies, expensive suits and the New Man. Music, football, comedy, films, clubbing and attitude were in, with the first issue featuring Eric Cantona, Gary Oldman and Paul Weller. Who came up with the name Loaded, and what did it mean? James Brown, Miranda Sawyer and Martin Deeson share their hazy memories. #Loaded #LoadedMagazine #LadsMags Subscribe and ???? to the BBC ???? https://bit.ly/BBCYouTubeSub Watch the BBC first on iPlayer ???? https://bbc.in/iPlayer-Home All our TV channels and S4C are available to watch live through BBC iPlayer, although some programmes may not be available to stream online due to rights. If you would like to read more on what types of programmes are available to watch live, check the 'Are all programmes that are broadcast available on BBC iPlayer?' FAQ ???? https://bbc.in/2m8ks6v.