Malaysia wooing young Chinese tourists after missing 2024 target
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07/01/25
Malaysia missed its ambitious target of attracting 5 million Chinese tourist arrivals in 2024, despite a hefty 160 per cent increase from the previous year. Industry experts are calling for greater collaboration among tourism players to embrace digitalisation and roll out unique products to attract the growing number of young travellers. CNA's Melissa Goh has more from Kuala Lumpur.
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