Media practitioners charting the way forward

Media practitioners are charting the way forward to embrace all levels of media and change perceptions. However Business Development Consultant at Media Insite Ltd. Sharron Alleyne-Elcock says data is not being used to drive audiences in the way it should. She was speaking following a panel discussion titled 'The Power of Perception: Media Intelligence For Enhanced Engagement' at the Radisson Aquatica. Subscribe to CBC News: http://www.youtube.com/cbcbarbados Connect with the CBC News Barbados Website: https://www.cbc.bb/ Facebook: https://www.facebook.com/CBCNews.bb/ Instagram: https://www.instagram.com/cbcnewsbarbados Twitter: https://twitter.com/CBCBARBADOS #CBCTV8 #CBCNewsNight