Parents of Swifties told to ‘leverage it’

Small Business Women Australia Founder Amanda Rose discusses the Taylor Swift effect and how parents can “leverage” their children’s love of her music. Ms Rose said the excitement among young girls for the popstar's music is “fantastic”. “I always say to parents leverage it,” she told Sky News Australia. “Get them into singing lessons, and guitar lessons, piano lessons. “Whatever it is to keep that momentum – you know, take advantage of the situation.”