Qantas brand value declines by $384 million

A turbulent three months has wiped $384 million off the value of the brand Qantas. The revelation comes according to an annual analysis of the global airline’s brand strength and worth. It is the first time a dollar figure has been placed on brand damage associated with consumer outrage. The drop has also been associated with higher airfares, executive salaries, payouts and poor performances. Brand Finance Australia Managing Director Mark Crowe said the brand decline of Qantas contrasts against the industry average, which increased by 17 per cent.