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"Guochao" boom: China's Gen Z embraces traditional Chinese style

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Channel NewsAsia
Dans Asie / Chine

For more: https://www.cgtn.com/video From modernized Hanfu to ginseng toothpaste, a wave of "Guochao" is sweeping across China. This booming trend sees young consumers embracing their cultural heritage through fashion, beauty, food and more. But wait, what is "Guochao?" Check out the video for more! Subscribe to us on YouTube: https://goo.gl/lP12gA Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv

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