‘Trust drives growth and action earns trust’: Why transparency is important as ever for companies

To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues. READ MORE : https://www.euronews.com/2024/06/26/trust-drives-growth-and-action-earns-trust-why-transparency-is-important-as-ever-for-compa Subscribe to our channel: https://www.youtube.com/c/euronews?sub_confirmation=1 Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels #Business