Valentine’s Day Billions: Businesses’ enduring love affair with February 14th

Many of the biggest brands are poised to profit from Valentine's Day. This ancient tradition has been celebrated in various forms on every continent for hundreds of years. Advances in digital technology are disrupting how companies communicate with couples and create memorable experiences. In partnership with Media City READ MORE : https://www.euronews.com/2024/02/14/valentines-day-billions-businesses-enduring-love-affair-with-february-14th Subscribe to our channel: https://www.youtube.com/c/euronews?sub_confirmation=1 Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels #TheExchange