Viral TikTok video ‘The Bear Roll’ shows 10-pound cinnamon roll

A 10-pound cinnamon roll named ‘The Bear Roll’ has recently gone viral with the video receiving 9.6 million views on TikTok. The Bear Roll can be purchased from a restaurant in Longview, Washington and the sweet treat must be pre-ordered. The cinnamon roll must be eaten in 75 minutes with no toilet breaks allowed and if the challenge is completed, participants receive a free shirt or hat and their meal for free.