What will it take for people to pay more for locally produced vegetables? | Deep Dive podcast

Food security is a critical issue for Singapore, which imports more than 90% of its produce. The 30 by 30 goal - to grow 30% of food locally by 2030 - aims to mitigate this, but the local farming industry is still struggling to create a viable ecosystem. Is it cost, consumers or commitment? Steven Chia and Crispina Robert speak to Kenny Eng, a fourth-generation farmer and founder of The Local Farm, as well as Professor William Chen, director of the NTU Food Science and Technology Programme. 00:00 Introduction 01:12 Trouble for agritech farms? 04:32 Why is produce from high-tech farms more expensive? 08:13 Competing with cheaper options 17:45 Consumer demand is key 18:53 Our food security problem Subscribe to our channel here: https://cna.asia/youtubesub Subscribe to our news service for must-read stories: Telegram - https://cna.asia/telegram WhatsApp - https://cna.asia/whatsapp Follow us: CNA: https://cna.asia CNA Lifestyle: http://www.cnalifestyle.com Facebook: https://www.facebook.com/channelnewsasia Instagram: https://www.instagram.com/channelnewsasia Twitter: https://www.twitter.com/channelnewsasia TikTok: https://www.tiktok.com/@channelnewsasia