Why Hello Kitty is still so popular, 50 years on

Joshua Paul Dale, the author of Irresistible: How Cuteness Wired our Brains and Conquered the World, spoke to the CBC about why the Hello Kitty mascot endures half a century after it first came out in Japan. Connect with CBC Vancouver online: Website: https://www.cbc.ca/bc TikTok: https://www.tiktok.com/@cbcvancouver #CBCVancouver #CBCNews #BritishColumbia #hellokitty #hellokitty50th